It seems like your sentence was cut off. If you're aiming to discuss the importance of certain aspects for a firm's success or operations, here are a few complete thoughts on common critical factors:

1. "As we know, it is very important that a firm should maintain strong financial health to ensure stability and growth."

2. "As we know, it is very important that a firm should focus on customer satisfaction to build a strong, loyal customer base."

3. "As we know, it is very important that a firm should invest in technology to stay competitive and efficient."

4. "As we know, it is very important that a firm should foster a positive corporate culture to enhance employee engagement and productivity."

If you had something else in mind, please provide more details so I can give you a more accurate and helpful response!